content marketing - First Create The Media

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief, explains Lauren Gray, Head of Creative at First Create The Media. Whether you’re working with an in-house creative team...

Establishing our client as a biotech thought leader – and saving them £55k+ in the process

Biotech, Case Studies, Research Organisations & Companies, Strategy & Consulting

ERS Genomics THE CHALLENGE ERS Genomics manages and licenses the IP for CRISPR/Cas9 gene editing technology. While the technology itself is well known, far fewer people in the life sciences space are aware that they need to secure the appropriate licences to use it....

Delivering a successful international launch campaign to the global research community

Case Studies, Charities & Societies, Content, Strategy & Consulting

THE SAN FRANCISCO DECLARATION ON RESEARCH ASSESSMENT (dora) THE CHALLENGE The San Francisco Declaration on Research Assessment (DORA) was developing a new online tool to help academic institutions assess research in a fairer way. They wanted to reach a broad, global...

A seamless transition to in-house comms

Case Studies, Charities & Societies, Research Organisations & Companies, Strategy & Consulting

Research on research institute THE CHALLENGE The Research on Research Institute (RoRI) generates data and analysis to improve how research is funded, practised, evaluated and communicated in order to realise its full potential. First Create The Media acted as RoRI’s...

How to define your target audience for life science communications

How to write a great creative brief: A guide for life science marketers

Establishing our client as a biotech thought leader – and saving them £55k+ in the process

Delivering a successful international launch campaign to the global research community

A seamless transition to in-house comms

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