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How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief, explains Lauren Gray, Head of Creative at First Create The Media. Whether you’re working with an in-house creative team...
Establishing our client as a biotech thought leader – and saving them £55k+ in the process

Establishing our client as a biotech thought leader – and saving them £55k+ in the process

Biotech, Case Studies, Research Organisations & Companies, Strategy & Consulting

ERS Genomics THE CHALLENGE ERS Genomics manages and licenses the IP for CRISPR/Cas9 gene editing technology. While the technology itself is well known, far fewer people in the life sciences space are aware that they need to secure the appropriate licences to use it....
Delivering a successful international launch campaign to the global research community

Delivering a successful international launch campaign to the global research community

Case Studies, Charities & Societies, Content, Strategy & Consulting

THE SAN FRANCISCO DECLARATION ON RESEARCH ASSESSMENT (dora) THE CHALLENGE The San Francisco Declaration on Research Assessment (DORA) was developing a new online tool to help academic institutions assess research in a fairer way. They wanted to reach a broad, global...
A seamless transition to in-house comms

A seamless transition to in-house comms

Case Studies, Charities & Societies, Research Organisations & Companies, Strategy & Consulting

Research on research institute THE CHALLENGE The Research on Research Institute (RoRI) generates data and analysis to improve how research is funded, practised, evaluated and communicated in order to realise its full potential. First Create The Media acted as RoRI’s...
How we defined the story of a new research institute

How we defined the story of a new research institute

Case Studies, Charities & Societies, Research Organisations & Companies, Strategy & Consulting

Research on research institute THE CHALLENGE The Research on Research Institute (RoRI) generates data and analysis to improve how research is funded, practised, evaluated and communicated in order to realise its full potential. As they came to the end of their pilot...
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Recent Posts

  • Apples or oranges? Why a mismatch between your slides and your story is a hidden pitch killer
  • Helping Pelago Bioscience say why their science matters, not just what it does
  • The 5 Qs of Comms: Connecting business goals to effective strategies for life science communications and marketing
  • You need to “sort your comms out”. But what does that actually mean?
  • Creating an eye-catching brand and website for a radiotherapy innovator

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