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Will generative AI replace human science communicators? Not any time soon

Will generative AI replace human science communicators? Not any time soon

Biotech, Content

Our founder and Chief Creative Officer Kat Arney mulls over the possibilities and pitfalls of using generative AI to create high-value science-led content.In just a couple of years, generative AI has transformed the way we create and consume content.Every corner of...
Raising the profile of a rebellious research funder

Raising the profile of a rebellious research funder

Case Studies, Charities & Societies, Content, Strategy & Consulting

The VIVENSA FOUNDATION This article has been updated to reflect the Vivensa Foundation’s current name, strapline and logo. Date modified: 12 February 2026. THE CHALLENGE Despite being the only UK research funder solely dedicated to ageing research the Vivensa...
How to define your target audience for life science communications

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...
First Create The Media wins Best Industry Support Partner at the 2024 OBN Awards

First Create The Media wins Best Industry Support Partner at the 2024 OBN Awards

Awards, Biotech, Content, Founders, Startups, Strategy & Consulting, Team news

Third time lucky! We are delighted to have won Best Industry Support Partner at this year’s OBN Awards, after previously being shortlisted in 2021 and 2022. This award highlights our commitment to delivering high-quality science comms, content and strategic support...
How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief, explains Lauren Gray, Head of Creative at First Create The Media. Whether you’re working with an in-house creative team...
Delivering a successful international launch campaign to the global research community

Delivering a successful international launch campaign to the global research community

Case Studies, Charities & Societies, Content, Strategy & Consulting

THE SAN FRANCISCO DECLARATION ON RESEARCH ASSESSMENT (dora) THE CHALLENGE The San Francisco Declaration on Research Assessment (DORA) was developing a new online tool to help academic institutions assess research in a fairer way. They wanted to reach a broad, global...
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Recent Posts

  • From features to feelings: how to create life science messaging that lands
  • Coming out of stealth mode with a splash
  • Comms advice for biotech startups after raising Series A: From startup to scaleup
  • Comms advice for biotech startups raising Series A: Building momentum and investor confidence
  • Comms advice for Seed-stage biotech startups: From stealth to substance

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