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How to stand out as a thought leader in life sciences

How to stand out as a thought leader in life sciences

Biotech, Content, Founders, Startups, Strategy & Consulting

Establishing yourself as a thought leader in bioscience can elevate your credibility and position you and your company at the forefront of industry conversations. But what is it, how do you do it, and why should you invest in it? What is thought leadership and why...
How to define your target audience for life science communications

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...
How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief. Whether you’re working with an in-house creative team or outsourcing to an external agency, one of the most crucial...

Recent Posts

  • Turning public opinions into compelling messaging
  • How to stand out as a thought leader in life sciences
  • Will generative AI replace human science communicators? Not any time soon
  • Raising the profile of a rebellious research funder
  • How to define your target audience for life science communications

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