ETCEMBLY
THE CHALLENGE
Innovative techbio startup Etcembly wanted to come out of stealth mode with a splash, raising awareness of the company and their unique EMLy AI immune engineering platform ahead of their next raise by showcasing their cutting-edge science and setting themselves apart from the crowd.
OUR APPROACH
To start with, we worked with the Etcembly team to develop a clear story, messaging framework, communications strategy and plan, starting with an initial impactful media campaign that we could build on over time.
We knew we needed a compelling story to catch attention, so we developed a campaign around the announcement of their lead programme ETC-101 – the world’s first generative AI-designed T cell receptor therapeutic.
We produced a press release explaining the story and the science behind it, along with a Q&A about the company. We then pitched it to our curated media through personal journalist outreach, along with newswire placement and a LinkedIn campaign.
We were delighted to get high quality coverage in a range of outlets, from specialist life science media to business publications including Forbes and Inc, earning us a place on the 2024 One Nucleus Genesis BioNewsRound award shortlist.
We then continued to work with Etcembly for more than two years to establish them as a leader in the AI-driven immunotherapy space, driving the direction of their comms and planning and delivering a range of activities.
This included further press releases and media outreach, thought leadership and explainer articles for their own channels and external outlets (for example, Drug Target Review), regular posting on LinkedIn, support with BD assets such as one-pagers and animations, and presentation skills training for members of their team. We also led another strategic sprint to update the communications strategy and messaging to align with the company’s developing business strategy through 2024-25.
KEY RESULTS
High quality coverage in a number of relevant target outlets
Generated awareness among biopharma and general media for future stories
1000% increase in reactions on LinkedIn
Shortlisted for One Nucleus Genesis 2024 BioNewsRound award
WHAT THEY SAID
“FCTM did a great job of bringing the story of our important milestone to life, making it easy to understand and engaging. The positive feedback from our board and heightened media coverage and interest we received underline this. They continued to be an excellent team to work with, and always offered interesting and different perspectives on how to get the message out – experts in their field!”
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