Strategy & Consulting - First Create The Media

LinkedIn is dying. Here’s what life science companies need to do next

Biotech, Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting

Our founder and Chief Creative Officer Kat Arney has some practical advice for life science leaders struggling to cut through the noise on LinkedIn. Let’s be real. LinkedIn is getting worse every day. Generic AI-written ‘thought leadership’, intrusive ads and...

Flexible, high-quality science content support for a busy marketing team

Biotech, Case Studies, Content, Research Organisations & Companies, Strategy & Consulting

Biognosys THE CHALLENGE Biognosys is a leader in the proteomics space, providing cutting edge products and services to the global research community. As the business grew, so did the demand for high-quality content to increase brand awareness, generate leads, and...

Turning public opinions into compelling messaging

Case Studies, Content, Research Organisations & Companies, Strategy & Consulting

Campaign for Science and Engineering THE CHALLENGE The Campaign for Science and Engineering (CaSE) believes that the UK should celebrate and invest in research and development (R&D). But without the public feeling the same way, R&D investment is unlikely to be...

How to stand out as a thought leader in life sciences

Biotech, Content, Founders, Startups, Strategy & Consulting

Establishing yourself as a thought leader in bioscience can elevate your credibility and position you and your company at the forefront of industry conversations. But what is it, how do you do it, and why should you invest in it? What is thought leadership and why...

Raising the profile of a rebellious research funder

Case Studies, Charities & Societies, Content, Strategy & Consulting

The VIVENSA FOUNDATION This article has been updated to reflect the Vivensa Foundation’s current name, strapline and logo. Date modified: 12 February 2026. THE CHALLENGE Despite being the only UK research funder solely dedicated to ageing research the Vivensa...

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...

LinkedIn is dying. Here’s what life science companies need to do next

Flexible, high-quality science content support for a busy marketing team

Turning public opinions into compelling messaging

How to stand out as a thought leader in life sciences

Raising the profile of a rebellious research funder

How to define your target audience for life science communications

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