Biotech, Content, Founders, Podcasts, Research Organisations & Companies, Startups, Strategy & Consulting
Content is a slow burn, not a quick hit. Kat Arney explains how to create a sustainable life science content marketing strategy that drives credibility, trust, and long-term ROI. “We wrote a blog once. It didn’t work.” “We didn’t get enough listeners...
Biotech, Case Studies, Content, Startups, Strategy & Consulting
Depixus THE CHALLENGE Depixus first approached us in 2022 looking for help producing marketing materials that clearly articulated the technology and benefits of their highly innovative large-scale magnetic force spectroscopy platform for measuring individual...
Biotech, Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting
First Create The Media’s Head of Creative, Lauren Gray, has some practical communications and marketing advice for growing life science companies looking to stand out from the crowd, demonstrate credibility and gain traction. You’ve just closed a funding...
Biotech, Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting
Our founder and Chief Creative Officer Kat Arney has some practical advice for life science leaders struggling to cut through the noise on LinkedIn. Let’s be real. LinkedIn is getting worse every day. Generic AI-written ‘thought leadership’, intrusive ads and...
Biotech, Content, Founders, Startups, Strategy & Consulting
Establishing yourself as a thought leader in bioscience can elevate your credibility and position you and your company at the forefront of industry conversations. But what is it, how do you do it, and why should you invest in it? What is thought leadership and why...
Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting
This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...
