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LinkedIn is dying. Here’s what life science companies need to do next

LinkedIn is dying. Here’s what life science companies need to do next

Biotech, Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting

Our founder and Chief Creative Officer Kat Arney has some practical advice for life science leaders struggling to cut through the noise on LinkedIn.  Let’s be real. LinkedIn is getting worse every day.  Generic AI-written ‘thought leadership’, intrusive ads and...
How to stand out as a thought leader in life sciences

How to stand out as a thought leader in life sciences

Biotech, Content, Founders, Startups, Strategy & Consulting

Establishing yourself as a thought leader in bioscience can elevate your credibility and position you and your company at the forefront of industry conversations. But what is it, how do you do it, and why should you invest in it? What is thought leadership and why...
How to define your target audience for life science communications

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...
First Create The Media wins Best Industry Support Partner at the 2024 OBN Awards

First Create The Media wins Best Industry Support Partner at the 2024 OBN Awards

Awards, Biotech, Content, Founders, Startups, Strategy & Consulting, Team news

Third time lucky! We are delighted to have won Best Industry Support Partner at this year’s OBN Awards, after previously being shortlisted in 2021 and 2022. This award highlights our commitment to delivering high-quality science comms, content and strategic support...
How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief. Whether you’re working with an in-house creative team or outsourcing to an external agency, one of the most crucial...
How to develop strategic communications within your life science organisation

How to develop strategic communications within your life science organisation

Biotech, Charities & Societies, Research Organisations & Companies, Startups, Strategy & Consulting

We’ve said it before and we’ll say it again: If your communications and content aren’t strategically aligned to your organisation’s goals, you might as well just post about cats. That’s why all bioscience organisations must have a communications plan that aligns...
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Recent Posts

  • LinkedIn is dying. Here’s what life science companies need to do next
  • How we use AI at First Create The Media
  • Flexible, high-quality science content support for a busy marketing team
  • Turning public opinions into compelling messaging
  • How to stand out as a thought leader in life sciences

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