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How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief. Whether you’re working with an in-house creative team or outsourcing to an external agency, one of the most crucial...
Delivering a successful international launch campaign to the global research community

Delivering a successful international launch campaign to the global research community

Case Studies, Charities & Societies, Content, Strategy & Consulting

THE SAN FRANCISCO DECLARATION ON RESEARCH ASSESSMENT (dora) THE CHALLENGE The San Francisco Declaration on Research Assessment (DORA) was developing a new online tool to help academic institutions assess research in a fairer way. They wanted to reach a broad, global...
How to create an impact report on time and on budget

How to create an impact report on time and on budget

Charities & Societies, Content, Research Organisations & Companies

Creating an impact report, annual review, scientific yearbook or and brochure is a great way for life sciences organisations to demonstrate the impact and importance of their work to the audiences that matter most, whether they’re funders, stakeholders,...
Using audio creatively to share personal health stories

Using audio creatively to share personal health stories

Case Studies, Content, Podcasts, Videos, Workshops & Training

STILL LIFE THE CHALLENGE The Still Life project (2019-2020) aimed to engage Jewish women in discussions about stillbirth and stillbirth research. Alongside midwives and researchers, women from the Greater Manchester Jewish community who had experienced miscarriage or...
Maximising your conference’s impact with audiovisual content

Maximising your conference’s impact with audiovisual content

Case Studies, Charities & Societies, Content, Podcasts, Videos

Adelphi Genetics Forum THE CHALLENGE The Adelphi Genetics Forum is a learned society that promotes public engagement and discussions on the study of human inheritance, its history, and its social and ethical implications. Previously known as the Galton Institute, and...
How we shared the success stories from a biomedical grant-funding programme

How we shared the success stories from a biomedical grant-funding programme

Case Studies, Content, Research Organisations & Companies, Videos

INNOVATE UK BIOMEDICAL CATALYST THE CHALLENGE Innovate UK, the UK’s national innovation agency, aims to improve patients’ lives by supporting pioneering projects in the life sciences sector. Specifically, their flagship grant-funding programme, Biomedical...
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Recent Posts

  • Turning public opinions into compelling messaging
  • How to stand out as a thought leader in life sciences
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  • Raising the profile of a rebellious research funder
  • How to define your target audience for life science communications

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