INNOVATE UK
BIOMEDICAL CATALYST
THE CHALLENGE
Due to low awareness of the scheme, Innovate UK was not receiving as many applications for their Biomedical Catalyst grants as the programme warranted. They came to us for help improving their reach within the bioinnovation ecosystem and increasing interest in the funding scheme.
OUR APPROACH
The videos spotlight three companies’ innovative approaches to solving healthcare challenges, the financial as well as strategic support they have received from Innovate UK, and how their Biomedical Catalyst grant helped turn innovative solutions into reality.
As well as careful attention to narrative and messaging, the project required a complex schedule of on-location interviews, filming across the country with our video production partner, Cambridge Filmworks.
All-inclusive Service
We worked collaboratively with our hand-picked partner agency Cambridge Filmworks to deliver high-quality visuals, while still providing a single point of contact for Innovate UK.
Storytelling process
We then took that knowledge into the on-camera interviews, asking each speaker the best questions to convey the story that Innovate UK wanted to tell.
Targeted messaging
This included short form clips for social media, a longer case study-style video for Innovate UK’s own website and a condensed edit targeted at potential applicants, to be shared at events such as conferences.
Going beyond
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