Biognosys
THE CHALLENGE
Biognosys is a leader in the proteomics space, providing cutting edge products and services to the global research community.
As the business grew, so did the demand for high-quality content to increase brand awareness, generate leads, and drive sales. However, their marketing team lacked the bandwidth to consistently create relevant content, especially during busy periods such as conferences and staff absences.
Biognosys needed a flexible agency partner with deep scientific expertise that could collaborate closely with their team and respond to their evolving needs to produce high-quality content that consistently hits the mark.
OUR APPROACH
Since 2019 we’ve worked as an extension of Biognosys’ marketing team, providing seamless, hassle-free access to our expertise and creative capacity whenever they need it.
During this time we’ve created a wide range of creative science-led marketing content, from white papers and brochures to tech notes, blogs, feature articles, social media posts and more, with every piece going through our internal quality checks to make sure it hits the spot. We’ve also been able to adapt our content offerings to Biognosys’ changing business needs, such as creating short slide deck summaries of scientific posters for their business development team to use during conferences.
Regular online meetings enable us to plan and prioritise projects, working collaboratively to suggest new content ideas that align with their marketing strategy and business goals to help Biognosys stay ahead of the curve. And our efficient project management and task roundups ensure that everything runs smoothly and is delivered on time.
Our flexibility means that Biognosys can rely on our support when they need it most, even at short notice, to cover busy periods or jump in to deliver an urgent request. Additionally, when Biognosys experienced staff changes or absences, we stepped up to ensure continuity of content creation and take over social media scheduling. Our steadfast and flexible support has helped Biognosys to remain in control, allowing them to focus on their in-house priorities while still producing high-quality marketing assets.
Our long-term creative partnership with Biognosys has enabled us to build deep knowledge of their work, evolving over time to meet their changing business needs and drive success.
KEY RESULTS
High-quality content creation
Original content drives leads to support business growth
Produced some of Biognosys’ best performing content
Internal quality control ensure every piece hits the mark
Flexible support
Extra bandwidth during busy times and at short notice
Hassle-free project management, attention to detail and seamless integration with their team keep things moving
Building trust
Long-term relationship supports proactive collaboration and creative ideas
Adapting to business needs by providing diverse content types
WHAT THEY SAID
“First Create The Media is always highly efficient, and the quality of the content is outstanding. Their ability to translate complex science into creative stories with impactful messages consistently generates high reach and engagement for our scientific marketing content.”
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