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How to stand out as a thought leader in life sciences

Biotech, Content, Founders, Startups, Strategy & Consulting

Establishing yourself as a thought leader in bioscience can elevate your credibility and position you and your company at the forefront of industry conversations. But what is it, how do you do it, and why should you invest in it? What is thought leadership and why...

How to define your target audience for life science communications

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups, Strategy & Consulting

This article is the first of a series unpacking First Create The Media’s Five Qs of Comms. We’re starting with the one we think is the most important: WHO are you talking to? Hey, we get it. What you do is groundbreaking, and you’re excited to share...

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief, explains Lauren Gray, Head of Creative at First Create The Media. Whether you’re working with an in-house creative team...

How to develop strategic communications within your life science organisation

Biotech, Charities & Societies, Research Organisations & Companies, Startups, Strategy & Consulting

We’ve said it before and we’ll say it again: If your communications and content aren’t strategically aligned to your organisation’s goals, you might as well just post about cats. That’s why all bioscience organisations must have a communications plan that aligns...

Building a life sciences communications strategy: Where to start

Biotech, Charities & Societies, Research Organisations & Companies, Startups, Strategy & Consulting

In our work with life science and research-focused organisations, we often find that many have good intentions but are missing one key ingredient: a solid, well-thought-out communications strategy. A communications strategy is the roadmap that aligns your comms...

How to stand out as a thought leader in life sciences

How to define your target audience for life science communications

How to write a great creative brief: A guide for life science marketers

How to develop strategic communications within your life science organisation

Building a life sciences communications strategy: Where to start

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