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How to write a great creative brief: A guide for life science marketers

How to write a great creative brief: A guide for life science marketers

Biotech, Charities & Societies, Content, Research Organisations & Companies, Startups

Ever found yourself staring at content that doesn’t match your expectations or isn’t quite hitting the mark? You need a strong creative brief, explains Lauren Gray, Head of Creative at First Create The Media. Whether you’re working with an in-house creative team...
How to develop strategic communications within your life science organisation

How to develop strategic communications within your life science organisation

Biotech, Charities & Societies, Research Organisations & Companies, Startups, Strategy & Consulting

We’ve said it before and we’ll say it again: If your communications and content aren’t strategically aligned to your organisation’s goals, you might as well just post about cats. That’s why all bioscience organisations must have a communications plan that aligns...
Building a life sciences communications strategy: Where to start

Building a life sciences communications strategy: Where to start

Biotech, Charities & Societies, Research Organisations & Companies, Startups, Strategy & Consulting

In our work with life science and research-focused organisations, we often find that many have good intentions but are missing one key ingredient: a solid, well-thought-out communications strategy. A communications strategy is the roadmap that aligns your comms...
How to create an impact report on time and on budget

How to create an impact report on time and on budget

Charities & Societies, Content, Research Organisations & Companies

Creating an impact report, annual review, scientific yearbook or and brochure is a great way for life sciences organisations to demonstrate the impact and importance of their work to the audiences that matter most, whether they’re funders, stakeholders,...
Using audio creatively to share personal health stories

Using audio creatively to share personal health stories

Case Studies, Content, Podcasts, Videos, Workshops & Training

STILL LIFE THE CHALLENGE The Still Life project (2019-2020) aimed to engage Jewish women in discussions about stillbirth and stillbirth research. Alongside midwives and researchers, women from the Greater Manchester Jewish community who had experienced miscarriage or...
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