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What makes a story a story? Something changes

What makes a story a story? Something changes

Charities & Societies, Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting

By Kat Arney, Founder and Chief Creative Officer at First Create The Media. Want more tips for telling stories about your science? Sign up for our newsletter. We hear a lot about the importance of telling stories, whether it’s about scientific research or more broadly...
Boom! Shake the Zoom: Tips for sparkling video presentations and pitches

Boom! Shake the Zoom: Tips for sparkling video presentations and pitches

Founders, Research Organisations & Companies, Startups, Strategy & Consulting, Workshops & Training

‘Boring Comms Waste Lives’ is my new mantra. Hours of human life are being wasted sitting through boring presentations or listlessly turning the pages of indigestible reports. More importantly, if your biomedical research, product or company could save lives but...
Why every start-up needs a story

Why every start-up needs a story

Content, Founders, Startups, Strategy & Consulting, Workshops & Training

Running a startup in the life sciences, biotech or health tech? Here’s why you need to get your story straight, right from day one. You’ve got your idea, your leadership team, and your business plan. But do you have your story? Today’s science start-ups...
Boring comms waste lives

Boring comms waste lives

Content, Founders, Research Organisations & Companies, Startups, Strategy & Consulting

We’ve all been there.  A stuffy conference room, dimly lit by powerpoint slides crammed with jargon, endless bullet points and impenetrable figures, soundtracked by the speaker’s monotonous drone. The audience are staring down at their phones, tapping away on their...
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